Who does'n’t love an easter egg? Especially in a headline. Stand far away, there’s the straight message. Look a little closer and there’s the benefit of the featured product tucked inside. Falling asleep during meetings? Pop open a jar of ENERGY. What do you look forward to in the bedroom (rhetorical)? Need a good night’s sleep? Or a lift in your libido? We’ve got something for that!
With procucts like SLEEP and LIBIDO, we played off the common ground—the bed. This was a perfect pair to feature as a shelf talker, next each other and their respective products.