Weight Watchers
Weight Watchers was seen as an old-fashioned brand. We breathed new life into it by telling relatable success stories of real people in the program, even if those real people happened to be famous. Here, Jenny McCarthy shares how Weight Watchers helped her get to her goal weight again after giving birth to her son, Evan. Seeing Evan in the film with Jenny really spoke to consumers. Overall memberships increased by 16%, many being new moms.
Be an After. Stay an After.
The world watched in awe as Sarah Ferguson, the Duchess of York AKA “Fergie” very publicly lost 50 pounds. Sarah was one of Weight Watchers long-time success stories. Told here by the Duchess herself, further touting Weight Watchers as a unifying brand, relevant to everyone, and it works.
Kelly wanted to BE AN AFTER for her upcoming wedding. Weight Watchers showed her how a new freedom could be hers with the help of the program.
Erica was a dancer at heart, but she was dancing less since she gained weight. Her mom suggested she join Weight Watchers, a tried and true, healthy way to lose weight for generations. Erica is so happy to BE AN AFTER. She’s been dancing ever since.